The Web Hero
The Customer Journey - Optimising Your Customer Experience
Every step of the customer journey is important - even from the first click, it is wise to have a considered approach to maximising the experience of your prospect.
While it is easy to say: "Put yourself in your customer's shoes" - have you entirely considered their experience?
I have worked in Sales, Customer Service, Customer Care, Account Management, and Customer Success, and I can honestly say that the most effective route to ensuring a positive customer experience is by using clear communication, whether this is in adverts, over the phone or in pre or post sale documentation.
There are five stages of the customer journey from prospect to advocate:​
Each step requires work to ensure it is easy for the prospect to move to the next stage.
Consider a Customer Journey Audit
If you would like your company to have a full Customer Journey Audit - we can help. The audit typically involves reviewing various aspects of your customer service procedure to ensure that it aligns with your organisation's goals and hopefully exceeds customer expectations. The audit will provide a clear task list, advising how your business can enhance your interactions with your prospects and customers which will ultimately lead to increased sales and heightened customer advocacy.
We also provide services for creating email copy, brochures, and web content, all to turn a prospect into a long-term customer. Contact tom@thewebhero.co.uk to find out more!